About Olivia
Olivia leads delivery at Afiled. She owns the scope, the timeline and the stakeholder communication on every engagement. That is the reason a traffic project ships on time, within budget and with reporting that a diligence team can read. Before joining Afiled she spent a decade in digital delivery across B2B SaaS, fintech and marketplaces, running Agile teams that had to move numbers a board could see.
Her writing on this site is the operational side of that experience. When a guide here talks about GA4 signal thresholds, how Similarweb reads referrer mix, or how to spot a spike that will not survive a partner call, that is Olivia's field. She has run the plan and read the analytics on more than 180 client accounts.
Expertise
The subjects Olivia writes on and reviews for the site:
- Website traffic delivery. Scoping, targeting, pacing and reporting for a traffic buy that reads as organic on the tool the client uses.
- Analytics tooling. GA4 event and audience configuration; Similarweb rank behaviour; Semrush and Ahrefs authority signals.
- Project delivery. Agile & Scrum for cross-functional teams, stakeholder management, written-scope contracts, diligence-ready reporting.
- Digital transformation. Reporting stacks and vendor selection for marketing operations at scale-up and mid-market stage.
