A written profile or raw volume
A website traffic service sends automated browser sessions to your site on a schedule you control.
The strongest providers do it against a written profile, so the visits read as an audience in your analytics rather than an unexplained spike:
- Geo
- Device
- On-page behaviour
- Channel
The weak ones sell raw volume: the visitor count climbs, engagement collapses, and nobody on your team can use the data.
Both are marketed as a "web traffic service", which is exactly why choosing between website traffic providers takes more than a price comparison.