The first tool they open
Similarweb is the first tool these people open to size you up:
- A partner
- An investor
- A competitor
If the number is weak, the story is over before a call is booked, which is why so many teams run a campaign to boost Similarweb traffic and move it fast. The problem is what most of them get. They buy from a cheap panel, get a flood of datacenter bots, and watch the Similarweb model ignore the inflow or flag it.
That is not how you lift a number; that is how you waste a month.